AR has always captured our imagination. It has shown it's potential in pop-culture movies like Iron Man to Minority Report and through impressive demos from the worlds top companies like Microsoft and Meta. It has been useful in glimpses, but it has rarely delivered on its complete promise. With Trace, we aim to fulfill the promis of AR and bring it out of sci-fi and into the real world. Our team at Trace has spent more than 15 years building immersive AR platforms, spatial operating systems and XR experiences. We've learned what truly works. The most powerful augmented reality is never a gimmick. It's powerful when it is contextual, persistent and tangible for its users. We are bringing those principles and advanced knowledge to a simple toolset that anyone can learn in an afternoon.

We currently publish websites to the Internet. With augmented reality, we can publish digital content to the world itself. 

With Trace, we have a new mental model for AR creation: scenes are like webpages, but for physical space. You can anchor AR content to a building, a storefront, a sign, or any recognizable marker. Your AR content can persist in space, update instantly, and even grow over time. This can transform the physical world into a dynamic layer of digital content.

This paradigm shift matters because AR becomes exponentially more valuable when it's contextual and persistent. Instead of one off effects, face filters, or fleeting campaigns, Trace Scenes behave like infrastructure: they accumulate meaning, carry history and invite return visits. Whether you're layering instructions onto a piece of industrial equipment, transforming a retail storefront into an interactive exhibit, or changing a plaza into a live art gallery, Trace treats AR as a durable medium, not a disposable effect.

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The Trace Creator App is the easiest way to build this new generation of augmented reality. 

With Trace, you can:

• Create anchored AR Scenes tied to GPS locations or image markers, viewable when users are  at that physical space.
  
  
• Deploy 3D models, videos, text, and spatial media directly from your phone.
  
  
• Record volumetric holograms: human-scale 3D recordings that share information, teach, or tell stories within your scene.
  
  
• Update scenes instantly from Trace Studio, the web-based publishing hub, just like editing a website.
  
  

Trace handles the complex setup and technology that is essential for any AR experience (spatial anchoring, occlusion, scaling, and multidevice compatibility).  This lets you create experiences in hours that once took months for a team of ten engineers and designers.

Trace is not just another AR effects generator or web-cam marketing tool. We are highly focused on spatial, immersive experiences that can bring real-world utility creative depth. Below are some of the key differentiators that set the platform apart.

• Anchored and Persistent: Scenes stay tied to their real-world locations and can be revisited again and again.
  
  
• Contextual and Aware: Content aligns with its physical surroundings which enhances rather than distracts from them.
  
  
• Immersive and Headset-Ready: Experiences feel spatially native on premium devices even though they can be easily built on mobile.
  
  
• Fast and Scalable: What once took a team of specialists months can now be done by one creator in a single afternoon.
  
  
• Updateable Like a Website: You can publish once, then revise and evolve your scenes as your content grows.
  
  

It’s not about making more AR.  It’s about making AR that is impactful, tangible and usable again and again. 

Some of the greatest brands on earth already use Trace in hard-hitting scenarios with their own teams and core customers

• ESPN is using Trace to previsualize broadcast studios, walking executives through spatial layouts before a single wall is built.
  
  
• T-Mobile has turned retail spaces into interactive, location-based experiences that engage visitors beyond static signage.
  
  
• Dell uses Trace to layer contextual training information directly into physical environments.
  
  
• VOIDZ artists create site-specific AR installations that transform galleries and public spaces into living canvases.
  
  

Across industries from architecture and construction (AEC) to retail, training, and art, Trace is proving that spatial computing can deliver real business and creative impact today.

AR's next chapter is persistent, contextual and anchored in the real world. With the trace creator app, that future is no longer reserved for companies with big budgets and engineering teams. It's open to anyone with an imagination and a phone.

Download the trace creator app today and start building immersive real world AR experiences that will shape the world around us.

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