AR has always captured people's imagination. In movies like Iron Man to Minority Report, Hollywood has shown the amazing potential of AR, but creating real experiences has been out of reach for most creators. With Trace, we are changing that. The Trace Creator App enables anyone to create world-class AR for art, design, brand experiences, buildings, training and more.

Our team at Trace has spent more than 15 years building immersive AR tools, spatial operating systems and XR experiences. We've learned what truly works. AR is powerful when it is contextual, persistent and brings tangible value and intelligence to its users. We are bringing those principles to a simple toolset that anyone can learn in an afternoon.

The Trace Creator App is the easiest way to build this new generation of augmented reality. 

With Trace, you can:

• Create anchored AR Scenes tied to GPS locations or image markers, viewable when users are  at that physical space.
  
  
• Deploy 3D models, videos, text, and spatial media directly from your phone.
  
  
• Record volumetric holograms: human-scale 3D recordings that share information, teach, or tell stories within your scene.
  
  
• Update scenes instantly from Trace Studio, the web-based publishing hub, just like editing a website.
  
  

Trace handles the complex setup and technology that is essential for any AR experience (spatial anchoring, occlusion, scaling, and multidevice compatibility).  This lets you create experiences in hours that once took months for a team of ten engineers and designers.

Trace is not just another AR effects generator or web-cam marketing tool. We are highly focused on spatial, immersive experiences that can bring real-world utility creative depth. Below are some of the key differentiators that set the platform apart.

• Anchored and Persistent: Scenes stay tied to their real-world locations and can be revisited again and again.
  
  
• Contextual and Aware: Content aligns with its physical surroundings which enhances rather than distracts from them.
  
  
• Immersive and Headset-Ready: Experiences feel spatially native on premium devices even though they can be easily built on mobile.
  
  
• Fast and Scalable: What once took a team of specialists months can now be done by one creator in a single afternoon.
  
  
• Updateable Like a Website: You can publish once, then revise and evolve your scenes as your content grows.
  
  

It’s not about making more AR.  It’s about making AR that is impactful, tangible and usable again and again. 

Some of the greatest brands on earth already use Trace in hard-hitting scenarios with their own teams and core customers.

• ESPN is using Trace to previsualize broadcast studios, walking executives through spatial layouts before a single wall is built.
  
  
• T-Mobile has turned retail spaces into interactive, location-based experiences that engage visitors beyond static signage.
  
  
• Dell uses Trace to layer contextual training information directly into physical environments.
  
  
• VOIDZ artists create site-specific AR installations that transform galleries and public spaces into living canvases.
  
  

Across industries from architecture and construction (AEC) to retail, training, and art, Trace is proving that AR tools and spatial computing can deliver real business and creative impact today. Trace offers augmented reality services for custom and enterpise projects as well (info@trace3d.app)

AR's next chapter is persistent, contextual and anchored in the real world. With the trace creator app, that future is no longer reserved for companies with big budgets and engineering teams. It's open to anyone with an imagination and a phone.

Download the Trace Creator App today and start using our AR tools to build immersive real world experiences that will shape the world around us.

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To try out Trace or learn more about creating augmented reality, check out the links below.

• 📱 Download the Trace Mobile App - Get started creating building AR content
• ⚡Quick Start Guide - Simple steps to kick off your journey with Trace
• 🎓 Learn more about Augmented Reality - Discover the best practices and use cases in AR through the Trace Blog