

A simple explanation of augmented reality, how it works, and why it matters.

Augmented Reality blends digital content with the real physical world around you, and it can display it through a phone, a tablet, or a headset.
The device can track the space around you through sensors, computer vision and world tracking. Through this understanding, it can anchor virtual objects to the real environment and composite them in space as the user moves around.
A smartphone or a headset like an Apple Vision Pro can place virtual furniture in your room to visualize what it would look like, and keep it in position as you walk around it.
Augmented reality brings digital content out of 2D screens and into the physical world. It makes content spatial, interactive, and blended with your real-world environment. This allows creators to build new forms of rich immersive experiences for use-cases including art, retail, branding, training, architecture and more.
Spatial computing, World tracking, Plane detection
Learn about augmtened reality or start creating your own experiences.
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